By Stephanie Monohan
Gen Y has a lot of love for the Olympics, something we’ve examined before, but Sochi offered its own unique fun. Here are five ways in which Millennials engaged with the 2014 Winter Olympics:
1. Shipping Skaters
The fervor over figure skating is an Olympics fandom on its own level. Millennials seemed particularly excited about watching couples skating this year, and with this level of emotional intensity it’s easy to see why. Fans had fun shipping the skating partners and creating romantic narratives to match the physicality they saw on screen.
2. Documenting Viewership
People kept up on the games in their spare time and….in their not-so-spare time too. And they made sure others knew too.
Parties were popular, for the opening ceremony in particular, and it was common to see Millennials Instagramming social gatherings, as well as their patriotic (and not just for the U.S.A.!) outfits.
Staying on top of trending hashtags was crucial if you wanted to be in on the conversation, especially with #SochiProblems. Americans really kept their eyes peeled for Russia to drop the ball as hosts, focusing on mistakes in the opening ceremony and cultural differences in the facilities.
Lest we forget! Even if you didn’t tune into the Sochi Games, it was hard to escape some of these.
(the modern classic: Doge)
(figure skaters in action)
(Sochi’s breakout face: Ashley Wagner)