Safe Sex 2.0?

By Matt Cohen, MTV Insights
@matthewscohen

In true Millennial fashion, the students behind the recently-launched “NYU Hook Ups” Facebook page are taking an organized and responsible approach to…well, anonymous sex. Tackling their new venture with the same dedication and efficiency they’d normally reserve for an extracurricular activity, these students are helping classmates hook up faster and smarter.

Why waste time scanning through hundreds of OKCupid profiles when you can post anonymously on NYU Hook Ups and wait for the “Likes” from potential hook up buddies to roll in?

Some of “NYU Hook Ups” safety and efficiency features include:

a 2-step verification process to confirm that hook-up seekers are actual NYU students (No need to open yourself up to Craigslist randos when you can stay within the safety of your college bubble)
a commitment to keeping post-ers “100% anonymous” and to “hook[ing] you up in less than 24 hours” (Sure beats Match.com’s six-month guarantee)
an advisory urging users to “be careful” and “always make sure to use condoms” (Thank you free NYC condoms!)

As Millennials take unexpectedly responsible approaches towards other “taboo” or “rebellious” behaviors – whether it’s serving as the sober “babysitter” for a friend who is planning to get wasted or using home testing kits to make sure their molly is free of “harmful substances” – this generation is truly redefining what it means to have “good clean fun.”

UPDATE: NYU Hook Ups announced yesterday that they will be transitioning over to a full site with a more sophisticated interface. Could we be witnessing the birth of a new start-up?