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Safe Sex 2.0?

By Matt Cohen, MTV Insights
@matthewscohen

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In true Millennial fashion, the students behind the recently-launched “NYU Hook Ups” Facebook page are taking an organized and responsible approach to…well, anonymous sex.  Tackling their new venture with the same dedication and efficiency they’d normally reserve for an extracurricular activity, these students are helping classmates hook up faster and smarter.

Why waste time scanning through hundreds of OKCupid profiles when you can post anonymously on NYU Hook Ups and wait for the “Likes” from potential hook up buddies to roll in?

Some of “NYU Hook Ups” safety and efficiency features include:

  • a 2-step verification process to confirm that hook-up seekers are actual NYU students (No need to open yourself up to Craigslist randos  when you can stay within the safety of your college bubble)
  • a commitment to keeping post-ers “100% anonymous” and to “hook[ing] you up in less than 24 hours” (Sure beats Match.com’s six-month guarantee)
  • an advisory urging users to “be careful” and “always make sure to use condoms” (Thank you free NYC condoms!)

As Millennials take unexpectedly responsible approaches towards other “taboo” or “rebellious” behaviors – whether it’s serving as the sober “babysitter” for a friend who is planning to get wasted or using home testing kits to make sure their molly is free of “harmful substances” – this generation is truly redefining what it means to have “good clean fun.”

UPDATE: NYU Hook Ups announced yesterday that they will be transitioning over to a full site with a more sophisticated interface.  Could we be witnessing the birth of a new start-up?

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MTV’s New Series “Underemployed” Explores What Happens When Generation #Win Meets Economy #Fail


Matt Cohen,  MTV Insights

Millennials are a hyper-charged generation that has been primed for success and raised to believe they can conquer the world with their special talents.  Growing up, they were coached and encouraged by “peer-rents” and teachers to take the right classes, participate in the right extracurriculars, and do the right internships – all with the promise that if they were responsible and worked hard, they would be rewarded with a fulfilling job and a happy life.

However, post financial crisis, this typically optimistic and high-powered generation has crashed head-on into a very rude awakening — an economy where opportunities are limited and where they have to compete against equally supercharged and overqualified peers.  And for the ones who are fortunate enough to land a job, many are discovering that workplaces aren’t as receptive and nurturing as the schools and homes they left behind.


Time and again, we hear from Millennials that they feel duped – that the rules of the game changed while they weren’t looking.  Matt, 23, from Nashville tells us “It’s like you have to start fresh these days – the system is different. We started college, the economy tanked. We grew up with the idea: high school, college, get job, get married. I see guys with masters degrees working at sporting good stores.”

It’s not surprising then that nearly 7 in 10 Millennials in the workforce feel “underemployed,” meaning they aren’t in a job that truly leverages their capabilities.  An equal number (72%) say they’re afraid of not living up to their potential.

However, despite this rude awakening brought on by the economic crash, Millennials maintain their characteristic optimism in the face of adversity.  Millennials still believe that their dream job is out there - 6 in 10 Millennials say “I believe there is such a thing as a perfect job for me.”  But they might just have to work a bit harder to find it – or create it themselves, with 6 in 10 agreeing “if I can’t find a job I like, I will try and figure out a way to create my own job.” In MTV’s recent “Generation Innovation” study, we met with Millennial creators, entrepreneurs and makers all across the country who are forging their own paths in this economy, starting anything from food trucks to bike sharing services to party planning apps.   And their optimism shone through with their spirited motto “fail faster” – 1 in 2 Millennials (56%) agree their generation embraces failure as an essential part of success.   If it doesn’t work, pick up the pieces and start again.


In a way, graduating into a bad economy has been rather liberating for Millennials.  As a result of the crash, Millennials have realized that there are more important things than making money.  Rather than chasing the biggest paycheck, this generation is looking for fulfillment in their work as we recently discovered in MTV’s “No Collar Workers” study. http://bit.ly/AaWs6W

It’s this spirit of Millennial resilience that has inspired MTV’s newest series “Underemployed”.  “Underemployed” follows a group of friends who dream of “complete world domination” as they navigate a post-college world that is very different from the one they had imagined.  The show picks up one year after the group has graduated from college.  None of the characters are living the life they planned, but that doesn’t mean they are giving up.  As Sofia (played by Michelle Ang) explains in the first episode, “You grow up wanting a certain kind of life – a dream of a life.  But by the time you get there, that life is gone.  You have to make your own life, and you have to make it your way.”

With “Underemployed”, MTV pays tribute to a generation that continues to persevere — and will undoubtedly succeed in changing the working world for the better.  “Underemployed” premieres Tuesday October 16, 2012 at 10pm on MTV.